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Resume: CV

RESUME

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Mike Nichols is a motivated and versatile storyteller with 10+ years experience in communications as an award-winning writer and technician. Passionate about creating compelling, relevant, and world-class story-telling, Empathetic and highly-detailed creative, highly motivated to track metrics and measure engagement toward growth and financial success. 

PROFESSIONAL EXPERIENCE

CLIENT SUCCESS SPECIALIST - INDEED
AUSTIN, TX

JULY 2021 - PRESENT

  • Created and optimized client-facing messaging and resumes for clarity, structure, and ATS compatibility, pioneering open-source AI tools

  • Responsible for tracking and improving financial performance for multiple clients’ books of business, totaling coverage of +$2M 

  • Collaborated cross-functionally with training and internal tech teams to develop case-ready communications, streamlining editorial workflows for technical writing

  • Wrote and maintained knowledge base content, onboarding materials, troubleshooting documentation, and internal support guides tailored to user needs and brand voice

  • Led weekly editorial coaching sessions focused on tone, clarity, and message alignment, helping improve public-facing content and reduce friction in customer communications

  • Acted as quality gatekeeper for the Interview Guarantee program and high-visibility queues, ensuring written materials upheld brand tone and customer confidence

  • Played key role in recovering $600K+ in customer value through improved case resolutions and messaging refinements, rooted in diligent queue management, tech troubleshooting and problem-solving

  • Awarded “Exceptional Contractor Excellence” award for cross-team collaboration and quality content delivery under tight deadlines

FREELANCE B2B COPYWRITER AND CONTENT EDITOR
AUSTIN, TX

APRIL 2020 - PRESENT

  • Developed B2B web copy, blogs, donor campaigns, and customer success stories across nonprofit, and marketing industries

  • Transformed customer interviews and transcripts into clear, persuasive narratives, supporting brand messaging and stakeholder engagement

  • Wrote emotionally resonant fundraising materials for Save the Children and ghostwrote executive content for "Seats at the Table," synthesizing insights from departmental leaders

  • Delivered brand-aligned content for companies like Symposia Labs and Marketing Metal, praised for tone precision and sales-enablement storytelling

  • Managed multiple content pipelines using Trello, Asana, Google Docs, and Slack—ensuring timely execution and client alignment

  • Wrote play script for Pigeon Creek Shakespeare Company, becoming theater’s all-time most-viewed performance on Youtube 

PROGRAM MANAGER - LITTLE SPACE STUDIO
GRAND RAPIDS, MI

SEPT. 2018 - MARCH 2020

  • Oversaw all content strategy and editorial output, including email campaigns, brand messaging, and promotional materials for enterprise and community events

  • Authored tone and style guides to align cross-channel communications with a growing audience, doubling engagement

  • Produced original creative content - short plays, promotions, brand collateral - with clear, consistent messaging aligned to business goals

  • Assisted with the overall management of the coworking studio and building, booking appointments and managing the front desk, ensuring all guests and clients had a welcoming and inclusive experience

EDITORIAL ASSISTANT AND WRITING COACH - CENTRAL MICHIGAN LIFE
MOUNT PLEASANT, MI

SEPT. 2017 - MAY 2018

  • Taught weekly journalism workshops for two semesters, mentoring and training 25+ writers on voice, tone, and editorial structure, ensuring growth and reporters’ professional development by

  • Orchestrated student newsroom during university lock-down on-campus shooting, leading student journalists through snap judgment coverage and safety check-ins

  • Provided editorial leadership during major campus breaking news events, supporting consistent and confident brand communication under deadline pressure

  • Earned 100% positive feedback; students credited coaching with significant storytelling and structure improvements

TECHNICIAN - NUTECH INFORMATION SYSTEMS
GRAND RAPIDS, MI

JAN. 2017 - JAN. 2018

  • Provided on-call tech assistance to international Travel Tab customers, earning high performance evaluations

  • Aided bilingual customers with technology issues, leading to contract being extended 3 times past expectation based on high performance

     

SENIOR REPORTER - GRAND RAPIDS BUSINESS JOURNAL
GRAND RAPIDS, MI 

SEPT. 2012 - AUG. 2016

  • Reported on business sectors including real estate, retail, education, nonprofits, tech, economic development, and entertainment, translating complex issues into compelling B2B content

  • Produced feature articles and customer-centric stories that regularly achieved 10K+ digital views and established trust with executive readers

  • Ghostwrote editorial content, aligning with company's messaging objectives and media tone

  • Wrote hundreds of articles for both print and digital, creating two of the website’s most trafficked stories, contributing to 40,000+ unique monthly visitors and 110,000+ monthly page views for paper's website 

  • Appeared regularly as guest expert on PBS’s talk show “West Michigan Week,” as well representing the paper at countless networking and business events 

MANAGING EDITOR - CENTRAL MICHIGAN LIFE
MOUNT PLEASANT, MI

SEPT. 2008 - AUG. 2012

  • Directed editorial operations and developed content across print, digital, and multimedia formats

  • Worked as journalist on Central Michigan University’s campus by utilizing empathetic interviewing and writing skills, working way up to senior reporter and eventually managing editor of student newspaper

  • Honored by the Michigan Press Association and Society of Professional Journalists for storytelling, structure, and clarity under pressure

  • Served as a foreign correspondent in Haiti following the 2010 earthquake by embedding with a mobile clinic in July of 2010, earning the 2010 CM-Life award for best Feature Writer 

AWARDS


MICHIGAN PRESS ASSOCIATION
2012 MULTIMEDIA REPORTING
1ST PLACE CM-LIFE: "REMEMBERING 9/11,”
2ND PLACE: CM-LIFE: "STUDENT OVERCOMES COMA, NEAR DEADLY FALL"
EDITORIAL: 3RD PLACE CM-LIFE: “LONG-TERM MISREPRESENTATION, NOT MISCOMMUNICATION.”

SOCIETY OF PROFESSIONAL JOURNALISTS
2011 MARK OF EXCELLENCE FOR A D1 COLLEGE PAPER, BREAKING NEWS REPORTING
2012 MARK OF EXCELLENCE FOR A D1 COLLEGE PAPER, EDITORIAL WRITING

ADDITIONAL EXPERIENCE

Podcast Host – Second Day Film Podcast
Improv Performer and Sketch Writer – Just Some Guys, Magicprov, No Clue, Comedy Outlet Mondays
Host & Story Developer – Purple Wall Stories 

CORE COMPETENCIES

Management, Communication, Copywriting, Research, Journalism, Editing, Writing, Marketing, Leadership, Customer Support, Coaching, Improvisation, Scriptwriting, Storytelling, Troubleshooting, Creative Content, Problem Solving

TECHNOLOGY

Google Office, Google Docs, and Gemini AI, ChatGPT, Glean AI, Microsoft Office, Trello, Asana, Slack, Jira, Salesforce, Grammarly, Zendesk, Wordpress, WIX, Canva, Waldo

EDUCATION

Bachelor of Science in Journalism – Central Michigan University

Certifications: Social Media for Business – Facebook (2020)

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©2020 by Mike Nichols. Proudly created with Wix.com

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